QBE BRAND ON THE INSIDE. Animations, created for the CEO's Global Roadshow.

ONE QBE BRAND ON THE INSIDE VALUES. Open Minded. Networked. Empowered. Quality Process. Business Acumen. Excellent Outcomes.

QBE Cartoon character Sam and friends joined the CEO’s Global Roadshow co-presenting the new QBE Values & Behaviours to 16,000 staff worldwide. Sam has been integrated across all internal communications, including print, intranet & film.

Carl Sherriff: Concept, art & animations | Richard Sauerman: Brand Blueprint.