Carl Sherriff

At the heart of all effective communication is a story.
I'm essentially a storyteller, using tools such as cartoons, animations and graphic recording. I work with corporations and presenters, distilling, and refining ideas and information, making messages memorable.

For over 20 years I was based in London, working as a Designer & Creative Director on accounts such as Fiat, Mars, McDonald’s, BP, Ford, NatWest, Woolworth’s, Reed Exhibitions, The Royal Horticultural Society, Linklaters & The Post Office.

Back in Sydney I reinvented and became a Corporate Storyteller. I provide tailored and innovative graphic storytelling services for the likes of AMP, QBE, Accenture, Ifosys, Government, Deloitte, Maccas & more.

I can help you out with Creative Strategy, Workshop Support, Strategy on a Page, Graphic Recording, Corporate Messaging, Journey Maps, Infographics, Animations & Illustration.

I live & work in Sydney, and I’m always happy jumping on a plane.
— Carl Sherriff